Aspect Gets New Marketing Specialist

Contact Center software company, Aspect Software, has appointed a new Regional Marketing Director for the Asia Pacific and the Middle East.

Steven Tan will be responsible for “developing and executing the company’s regional marketing strategy, driving market awareness of the Aspect Software brand, and growing the company’s revenue and market share through demand generation programs”, said the company.

“We are pleased to welcome Steven on board,” said Lui Sim Hua, vice president for the Asia Pacific and the Middle East regions. “Aspect Software continues to demonstrate market leadership in the Asia Pacific and I believe Steven’s experience and expertise will become integral in driving effective marketing strategies throughout this part of the world.”

Prior to joining Aspect, Tan has spent 16 years developing marketing and communications strategies at top technology companies such as IBM Software Group, Lucent Technologies, HP, and most recently, Compuware.

“Aspect Software is a pioneer in the contact center industry and has built a solid reputation for quality product development, delivery, and support with Aspect® Unified IPTM and PerformanceEdgeTM,” said Tan. “I’m excited about bringing my experience to Aspect is one of the fastest-growing regions in the world, and I look forward to working with the sales teams to expand the company’s global reach.”

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