Despite high levels of interest and awareness, the Australian Communications and Media Authority says the take-up of VoIP services in Australia is still comparatively low. New research from the Communications and Media Authority found that 81 percent of Internet households were aware of VoIP but only 15 percent of respondents and 13 percent of small and medium enterprises (SMEs) had used a VoIP service.
The findings are included in the research report, The Australian VoIP Market, which presents the findings of research into the supply and demand of VoIP services in Australia. The report concludes that there is a “sizeable potential untapped customer base” for the nation’s estimated 269 VoIP providers (as at September 2007).
Consistent with other research into the take-up and use of new communications services, VoIP usage is higher in the younger age groups and households with high-income levels. VoIP users are also more likely to be on the cusp of emerging communications trends, such as the substitution of mobiles for fixed services as the main form of communication.
In addition to the research conducted by Woolcott Research, the ACMA will also be publishing reports examining business take-up and use of communications services (including in the farm sector), consumer satisfaction with their communications services, the level of substitution and complementarity between mobile and landline usage and consumer attitudes to and potential take-up of new services and technologies.
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